Here is an approximate breakdown of how we spend donations:

  • $10 will fund 20 delicious vegan food prizes, given as incentives to members of the public who engage with a 3 Minute Movie Challenge - exposing them to the truth of what happens to animals, giving them a positive experience with delicious plant-based food, and often leading to inspiring conversations about veganism.
  • $50 will purchase a table at a vegan market to recruit volunteers and raise awareness about the need to get active.
  • $100 will fund 200 delicious vegan food prizes, that’s 2 month’s worth of conversations for a medium-sized WTF team!
  • $150 will purchase a “starter pack” of resource cards, banners, and “take the movie challenge” signs for a new team to get started hosting 3 Minute Movie Challenge events.
  • $200 will purchase a battery and charger that can power screens at regular events for the next 2-5 years.
  • $250 will purchase a TV screen for a We The Free team, enabling that team to showcase standard practice footage of animal agriculture to hundreds of people per year.
  • $500 will pay for an expert to provide free training to hundreds of activists in essential areas such as; mental health support, leadership skills, conflict resolution, nonviolent communication, and more.
  • $1000 will purchase an essential equipment pack “lite” for a WTF team; 4 tablets & stands, a portable generator, headphones & splitters, carry cases, and an oversized banner.
  • $1500 will purchase a complete essential equipment pack for a We The Free team; 4 screens, a battery & charger, a folding table and chairs, headphones, USB storage, and carry cases.


If you wish for your donation to go to a specific team, please let us know by email after donating!