I'm simply blown away at how POWERFUL the Inspiring Behaviour Change method paired with the 3 Minute Movie Challenge is.

Before, when doing TV screen outreach formations, I might have had zero to one decent conversations. With the challenge, I'm surrounded by outreachers having impactful conversations that often last 10-20 minutes. I expected the public to be mad at me for showing this footage and instead I've been thanked, hugged and have shaken many hands - with lots of non vegans thanking us for speaking up for the animals, for showing this footage and for helping to awaken others.

Michelle
WTF: Calgary, Canada