Consensual icon

Consensual

Participants engage in the challenge by choice, leading to a more positive interaction and a deeper connection with the experience and message.

Immersive icon

Immersive

The challenge offers a multi-sensory experience, combining audio and visual elements to engage the audience and create a lasting, impactful impression.

Emotive icon

Emotive

The movie evokes deep feelings and connections that heighten empathy, encouraging viewers to form stronger emotional bonds with the content.

Receptive icon

Responsive

The profound emotional experience leads the participants to be more responsive to our message, increasing the overall effectiveness of our outreach efforts.

Productive icon

Productive

Centred on shared goals, these interactions foster more productive conversations between participants and advocates, enhancing understanding and collaboration.

Sustainable icon

Sustainable

Less exposure to graphic content, and better conversations prevents activist burnout, promoting a healthier, more sustainable approach to advocacy and engagement.