Im taking on the Leicestershire 3 Peaks Challenge ⛰️

$355.00 of $3,000.00 goal

I’m Adam, and along with other midlands activists, I’ll be taking on the Leicestershire 3 Peaks Challenge. The challenge is a 29 km route that takes around 5–7 hours to complete, tackling three of Leicestershire’s most iconic hills: Bardon Hill, Old John and Beacon Hill. It’s a demanding but rewarding journey and i'm determined to do it as the casue is so important.

For me, this challenge is about more than just fitness. It’s a chance to connect with others, push myself 💪, and grow as a leader. I want to test my limits while also strengthening the Leicester outreach team, so we can increase the impact of our events and inspire more people to choose compassion 💚.

🐔🐮🐷 Veganism is important to me because animals have done nothing wrong to anyone, yet they remain the most exploited and mistreated group on the planet. They need people to speak out on their behalf, and that’s exactly what We The Free does.

My fundraising goal is $1000, which will be TRIPLED thanks to a donation matching program 🔥. That means your contribution will go three times as far, with a third of the matched funds directly supporting the Leicester team to keep growing our movement.

I would be so grateful if you could support us with any amount so that we can raise funds to become a more powerful voice for the animals. Thank you! 🙏

Your support makes a difference

As a supporter, you will be helping us continue to do the important work we do for animals. Without your support, our work would not be possible.

What your donation makes possible

Your support helps us:

Reach more non vegans with clear, compelling outreach for animals
Professionally narrate and translate the 3 Minute Movie into more languages
Train and support vegans to become confident, effective activists
Equip volunteers with practical tools and resources
Grow a strong global volunteer network
Build educational resources for people transitioning to a vegan lifestyle
Develop and improve our technology, including MyStats, to scale our impact

Our focus in 2026

With your help, we are planning to:
- Launch more outreach teams and host more outreach events than ever before
- Help our social media work reach over 1.2 billion views with powerful animal rights content
- Professionally narrate the 3-minute movie challenge into even more languages, reaching new audiences around the world
- Facilitate tens of thousands of online outreach conversations using our tools, including MyChats

Proof that this approach works

Recent results made possible by our supporters:

The 3 Minute Movie challenge was viewed over 12 million times in 14 languages
Over 200,000 people pledged to go vegan in 2025
Our social media content reached over 80 million views every month
200 plus street outreach teams hosted around 1,300 events and 30,000 in person conversations
We delivered free training to 4,500 volunteers

Your donation helps us continue and expand this work.

How we use your donation

We are building long term, grassroots power for animals through outreach, training, and systems that help activists start and sustain teams in their communities.
Monthly support is especially valuable because it allows us to plan ahead, invest in growth, and respond quickly to opportunities.
If you give £10 per month or more, you will also be invited to join the Friends of WTF Club, with behind the scenes updates and member benefits.
We are committed to transparency and responsible use of funds so that your support creates the greatest possible impact for animals.

If you want the deeper context on why we fundraise, how we think about money in the movement, and how we approach transparency, you can read it here:
https://www.activism.wtf/lets_talk_about_money

Recent Supporters

Rajesh Malde donated 2025-09-24 19:56:01 +0100
Chantelle Cooke donated 2025-09-24 09:11:41 +0100
Hannah Karim donated 2025-09-22 21:56:49 +0100
Jamie Townsend donated 2025-09-22 21:09:50 +0100
James Mottram donated 2025-09-22 18:37:43 +0100
Hannah Williams donated 2025-09-22 14:35:36 +0100
Kirsten Little donated 2025-09-22 09:52:35 +0100
Rebecca Hickling donated 2025-09-21 18:59:18 +0100
Eleanor England donated 2025-09-21 17:58:54 +0100
Lindsey banton donated 2025-09-20 18:48:44 +0100