We see a future where animals are no longer commodities but cherished individuals with legal rights and personal freedoms.
WTF was born from a bold vision to revolutionize animal rights activism through creativity and connection. Frustrated by the limitations of traditional advocacy methods in reaching non-vegans, WTF's founders envisioned a movement that would not only challenge perceptions but also empower individuals to take meaningful action for animals.
From the very beginning, WTF set out to be a catalyst for global change, building a connected community of passionate activists and leaders. By leveraging strategic campaigns, digital platforms, and grassroots efforts, WTF quickly established itself as a leading force in the movement. Today, the organization continues to evolve, driven by its mission to foster a more compassionate world through leadership development, community support, and creative, impactful advocacy.
THE THREE C’S
We’re on a mission to build a kinder world
At We The Free, our mission is fueled by passion and compassion. We believe in the power of compassion, community, and change (the three c’s) to make a difference.
Compassion
We recognize that animals are sentient individuals and so we defend them through our actions and advocacy.
Community
We focus on positive and inclusive community-building in order to create a resilient network of like-minded people.
Change
We expose the animal agriculture industry to end farmed animal exploitation and cultivate a vegan world.
We welcome anyone who wishes to defend animals and shares our values of kindness, fairness, nonviolence, and respect toward others.
THE GUIDING PRINCIPLES
Our core values
Our five core values are the compass guiding us towards a kinder, more just world.
Compassion
Compassion is the driving force behind We The Free's goal to eliminate exploitation and violence towards animals. It ensures advocacy is rooted in empathy and care.
Non-Violence
By embodying nonviolence, We The Free promotes cultural change without contradiction. It ensures integrity and effectiveness in advocacy.
Communication
Transparency and open dialogue build trust, innovation, and accountability within the movement.
Growth
We The Free embraces continuous learning to stay adaptable and effective in advocacy, research, and community engagement.
Inclusivity
A diverse, welcoming movement strengthens advocacy. We The Free values inclusivity across identities, perspectives, and experiences.
EMPATHY IN ACTION
Respect in the Community
As ambassadors of WTF’s mission and values, respect in the community means:
- Treating all individuals with kindness, empathy, and fairness, regardless of their background, beliefs, or identity.
- Promoting inclusivity and diversity in all interactions.
- Avoiding harassment, bullying, violence, or discrimination in any form, whether verbal, physical, or online.
- Resolving disagreements through constructive and respectful dialogue, avoiding public shaming or confrontational behavior.
If you experience or witness behavior that violates these principles, you are encouraged to first contact the Community Health Team.
Ready to make a difference?
Be part of our movement and be a voice for farmed animals. Find a team near you, or apply to be an organizer and start your own!
Our commitment to community
We believe that when we are unbreakable as a team, we are unbeatable as a movement. That’s why we prioritize building strong and resilient activist communities.
Our commitment to leadership
At We The Free, we're rewriting the rules of leadership in the animal rights movement. Instead of a top-down approach, we're all about flipping the script and putting our amazing volunteers first.