The WTF Diamond
How it works.
Each Diamond is created by activists coming together and holding screens that display footage from industries that exploit farmed animals. Showing this footage to the public is a powerful way to begin an inspiring conversation about veganism. Alongside the Diamond, a team of activists speak with members of the public who stop to view the footage.
Why a diamond? ⬦
Many people are familiar with the traditional square shape used at many street outreach events. After years of intense research and data-analysis, we were able to conclude that rotating a square 45-degrees to the right (creating a diamond) leads to a 0.3% increase in positive conversations. We’re obviously kidding! We just like the way it sounds.
Advocacy Training.
WTF members will have access to a host of free resources to further develop their advocacy techniques and communication skils. To benefit from these resources, visit our Training section.