2023: The Year in Review
Reflecting on the highlights, key events, and noteworthy achievements from the past year.
Table of Contents
A letter from the
Operations Director.
2023 was a year of milestones for We The Free. I’m so thrilled to share some of what we accomplished as a community and what we are looking forward to in 2024.
We are proud to share that in 2023 we supported over 750 volunteer-led street outreach events, facilitated by 88 teams in 22 countries around the world. These events were organized and executed by activists empowered through a variety of training, from our flagship Inspiring Behaviour Change workshop to farmer outreach, nonviolent communication, fostering activist resilience, and so much more! Investment into activist skills and promoting activist well-being is core to We The Free.
We are encouraged by the relationships we’ve fostered over 2023 with organizations like Animal Rising, Animal Think Tank, Faunalytics, and Animal Activism Mentorship, just to name a few. These relationships provide meaningful opportunities for activists to develop their skills, participate in more events, and take an informed approach to advocacy. In fact, it was at an Animal Rising event that one of our very own Directors allegedly glued himself to the hood of a police car when he was unable to reach the race track. These collaborations serve to further unite our animal rights movement towards our common goal of animal liberation.
We are optimistic about the exciting initiatives planned for this year. We will share new opportunities to outreach pre-vegans from the comfort of activist’s own homes. We will offer skill development opportunities to learn at one’s own pace. Above all else, we will continue to offer a safe, inclusive space for animal advocates to foster community and speak on behalf of those oppressed.
As animal activists, the sheer scale of animal suffering by human hands can be overwhelming. But there are glimmers of hope. Reasons to be optimistic. The thousands of inspiring individuals who make up this community come first to my mind. Please read on to explore more of what we accomplished together in 2023…
Zachary Champoux
Zachary Champoux | Operations Director
making a differenceOur Impact
Considering the immense extent of animal suffering, we acknowledge our moral responsibility to use resources effectively. To achieve this, we aim for measurable results. This year, again our main areas of emphasis were creating vegan advocacy and building a movement, each with four key measures of success.
In 2023, we had an inspiration rate of 43.9% across We The Free. This represents a more than 33% increase in conversions from vegan conversations since last year, and that is amazing to see. Still, we caution hesitancy with celebrating these results just yet…
There are lots of reasons that we hypothesize could be responsible for this increase. First, the good things;
The overwhelming majority of feedback we received from teams who tried the WTF 3 Minute Movie Challenge feel like it’s a more effective form of activism, and they have a higher percentage of “good conversations” compared to when they tried the WTF Diamond or other similar event formats. With that in mind, most of the events we held this year were movie challenge events, so we would expect to see a higher conversion rate.
We already know that the training WTF provide to our activists received fantastic feedback, and this year we trained over 1,250 activists. We would expect to see better conversion rates from a highly trained volunteer base.
Our survey results in both 2022 and 2023 (more on this later) shows that we are doing a good job of inspiring and retaining activists - it makes sense that a growing number of more experienced and skilled activists in our ranks would lead to more good conversations.
We are also, however, mindful of these areas of concern:
The current iteration of the MyStats data and analytics platform is complex and still in development, there is a risk that some of the data we collect could be inaccurate or poorly recorded.
The system relies on self-reported data for how many 3movies.wtf resource cards were handed out. If people under-reported this, whether intentionally or unintentionally, it would artificially inflate this conversion rate and make it look like we are being more efficient than we really are.
We already started working with our new design and development team (more on this below) to address these concerns and gain a higher level of certainty around the data we collect and what it tells us. For this reason, we aren’t doing a deep dive into all the statistics from 2023 just yet, you can expect more analysis on our blogpost once we better address our concerns, circa April 2024.
Vegan Advocacy KPI
The more we engage with members of the public, the more opportunities we have to inspire behaviour change towards adoption of a vegan lifestyle and long-term reduction of funding for animal agriculture. Our thriving network of volunteers is reaching more people than ever before with a message of compassion for animals.
Movement Building KPI
What's more powerful than getting someone to go vegan? How about motivating a vegan who isn't active to get involved, encouraging an activist to take on a leadership role, or providing training that really boosts an activist's impact and staying power in the movement?
We are incredibly proud of what we achieved in terms of team growth, and the investments we made in the sustainability of our volunteers in terms of induction, training, and resources. We are equally proud of inspiring and supporting so many activists to take their first steps into leadership within the animal rights movement; we can’t wait to see this new generation of leaders innovating and driving change for years to come.
The 3 Minute Movie Challenge
After a year of testing the 3-minute movie challenge, most teams that have given it a shot view it as a superior option to our more traditional WTF diamond events.
There's room for improvement, particularly in optimising strategies for managing large volunteer numbers with limited screens. Nevertheless, the 3-minute movie challenge stands out as the leading technology for street outreach. Moving forward, we'll provide training sessions on maximising its potential and recommend it as the preferred event format. Here’s a few reasons why the 3-minute movie challenge has been so successful:
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![Graphic showing handshake icon with the text "The participation is consensual"]()
The participants choose to take part in the challenge, leading to a more positive interaction.
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![Graphic with icon showing a person inside an experience, with the text "The experience is immersive"]()
The challenge offers a multi-sensory experience, combining audio and visual elements to engage the audience.
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![Graphic with icon of person with hand on heart with the text "The movie is very emotive"]()
The movie evokes deep feelings and connections that heighten empathy.
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![Graphic with icon of a brain, with one half containing a love heart. With the text "Public are more receptive"]()
The profound emotional experience leads the participants to be more responsive to our message.
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![Graphic with icon of graph increasing, with text "The conversations are more productive"]()
Centred on shared goals, these interactions foster more productive conversations between participants and advocates.
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![Graphic with icon of heart between hands, with text "This activism is more sustainable"]()
Less exposure to graphic content, and better conversations prevents activist burnout.
EMPOWERING ACTIVISTSOur Training
When we surveyed the movement, only 10% of Activist Organizers shared that they get training to help them grow as leaders. Volunteers mentioned that training is either inconsistent, unprofessional, or lacks evidence-based approaches, thus We The Free was founded. Just in the past year, we've given free training to over 1,250 activists in the movement.
We’ve Provided 32 Trainings This Year
At We The Free, we embrace growth. We are committed to enhancing our ability to advocate for nonhuman animals through every possible means available to us. One of the key ways we do this is through the provision of comprehensive training sessions for our volunteers. In the past year alone, we conducted 32 sessions, empowering our volunteers with the skills and knowledge they need to be effective advocates for animals.
Our Diverse Range of Trainings
This year, we offered 8 different types of training sessions, each tailored to address distinct needs and empower our volunteers with valuable skills.
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![The Farm Transitions training cover photo.]()
Farm Transitions: The Power of Outreach
This workshop is geared toward animal advocates who want to help make a difference by outreaching farmers to help them leave animal agriculture.
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![Inspiring Behaviour Change workshop cover photo.]()
Inspiring Behaviour Change in Others
Ideal for advocates speaking on behalf of nonhuman animals to friends, family, and strangers, this training encompasses techniques to enhance advocacy effectiveness.
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![Conflict Resolution in Vegan Advocacy cover photo.]()
Conflict Resolution in Vegan Advocacy
This engaging workshop is designed to equip passionate activists with invaluable skills and strategies to navigate conflicts within the animal rights movement and foster constructive dialogue with the public.
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![Reverse Psychology in Animal Advocacy cover photo.]()
Reverse Psychology in Animal Advocacy
In this training, participants delve into the intricacies of the reverse psychology method and learn how to leverage it effectively in their own activism.
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![Vegan Outreach Roleplay cover photo.]()
Vegan Outreach Roleplay
This interactive online roleplaying session is designed to help participants practice their advocacy skills and improve their ability to inspire behaviour change in others.
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![Conflict Skills for Animal Advocates cover photo]()
Conflict Skills for Animal Advocates
This workshop provides an introduction to Nonviolent Communication (NVC) for animal advocates - a communication approach rooted in non-violence.
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![Nurturing Compassion & Resilience cover photo.]()
Nurturing Compassion & Resilience
This workshop offers a supportive community for animal rights advocates to explore self-compassion, hold space for grief, and develop resilience.
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![Fostering Safe & Respectful Communities cover photo.]()
Fostering Safe & Respectful Communities
In this transformative workshop, participants unlock the practical tools of effective communication, empowering them to effortlessly navigate and establish healthy boundaries.
Our Inspiring Behaviour Change Workshop
This training is built on insights from decades of social science and behavioural change research. It incorporates a rich body of research from areas like animal rights and other social justice issues, guiding trainees on effective practices. This includes tips on asking questions, understanding body language, developing a positive attitude toward non-vegans, and addressing some of the objections to veganism.
Our Conflict Resolution Workshop
This workshop equips activists with vital skills for handling conflicts within the animal rights movement and engaging positively with the public. Participants gain insights into conflict dynamics, learn effective communication strategies like active listening, and explore resolution techniques to strengthen connections within the movement. Emphasizing self-awareness and emotional management, the training helps activists navigate conflicts with composure and compassion. Through interactive role-play, attendees gain practical experience in conflict management, transforming disagreements into opportunities for innovation, collaboration, and stronger advocacy efforts.
CONNECTING VOICESSocial Media
In the world that is interconnected through the digital space, social media has become a powerful tool for raising awareness and fostering a global conversation about ethical treatment towards animals and embracing a vegan lifestyle. Our social media has been pivotal in making our workshops and data-tracking resources accessible to activists globally while showcasing the impact of our street outreach styles alongside inspiring people to get active for the animals.
“An effective conversation on the street inspires one person to choose compassion and adopt veganism. The same conversation recorded and posted on social media inspires meaningful change in thousands of people and empowers several vegans to take action for the animals. Social media has the power to amplify the victim’s voice across borders, ethnicities, languages and makes the animals an advocate for their rights.”
Panch S
Panch S | Social Media Manager
What We’ve Achieved
In 2023, our social media impact soared with a remarkable surge in follower growth, expanding our online community and amplifying our message. The reach of our content reached new heights, drawing in a wider audience as reflected in increased profile visits and website interactions, marking a year of substantial achievements in spreading awareness and engagement.
Collaborations
In 2023, we proudly established various exciting collaborations, encompassing partnerships with sanctuaries, participation in conferences and events, engagement in festivals and markets, and alliances with other charitable organizations.
We Crafted 700+ Unique Pieces of Content
Explore a selection of our posts from the year—ranging from viral sensations to unique gems.
TOGETHER WE THRIVEOur Community
There’s nothing more important to We The Free than ensuring the sustainability of our activism. We’ve learned that in order to be as effective as possible, volunteers and organizers must feel safe, appreciated, and empowered. For this reason, We The Free’s main strategic focus is to inspire and support strong and resilient communities.
“Without a strong sense of community, our movement crumbles, hindering our ability to carry out our crucial work for animals. We understand that interpersonal conflicts are bound to occur so our goal is to empower activists to work through these conflicts in a healthy and constructive way. Maintaining a positive and inclusive community that people feel a part of is vital as we work together to achieve animal liberation.”
Jen Deighan-Schenk
Jen Deighan-Schenk | Community Manager
In a Nutshell
We strongly believe in building a strong and united community as a crucial part of advancing our cause. Regularly organizing team-building and community events is a fundamental aspect of our strategy to realize this vision. The most recent feedback confirms that our approach is producing positive outcomes. In the current year, we arranged a total of 102 community events, accompanied by team socials after each one. An impressive 97.9% of participants expressed that these gatherings significantly strengthened their connection with their peers.
More Feedback From Our Community
In our 2023 mid-year Pulse Survey, respondents told us:
Solidarity Day
More than 100 activists from across the UK gathered for our second annual Solidarity Day. In this epic 6 hour event, we constructed the largest TV street outreach demonstration that We The Free has ever seen. Later in the day, we broke off into smaller groups and ran 3 Minute Movie Challenges. In total, we had more than 300 outreach conversations. Despite the rain relentlessly pouring down on us for the entire duration of the event, we persevered and came together in solidarity for the animals. We had a community celebration afterwards where we shared pizza and built lasting connections.
Our Speech at VCO ‘23 UK
With more than 2000 audience members, Sash Joliffe and Jen Deighan-Schenk delivered a talk at Vegan Campout to break down why the coaching method is a powerful tool in our activism and how we apply it in the 3 Minute Movie Challenge. After the talk concluded, the We The Free stall had a large lineup of people waiting to speak with Sash & Jen to thank them and to sign up for a WTF team in their area. The entire weekend was filled with fostering genuine relationships with other activists and organizations.
Jen reflected on her journey during farm investigations, expressing frustration in her advocacy. She acknowledged that initial confrontational outreach left her disheartened, facing challenges in fostering meaningful conversations. Jen emphasized key findings from Faunalytics' research, highlighting the potency of educational approaches over disruptive protests or debates in inspiring behavior change. Stressing the significance of adopting a coaching mentality, she urged fellow advocates to prioritize empathy as a crucial tool for positive change for animals.
Sash's engaging talk introduced We The Free, a dedicated organization supporting vegan advocacy teams. Emphasizing a therapeutic approach inspired by Dr. Melanie Joy's works, Sash explored the inefficiency of shaming in vegan advocacy. The talk covered successful communication strategies, the social contract concept, and the significance of evidence-based research in promoting veganism. Sash concluded with a compelling call to embrace compassion, drawing from real-world experiences and advocating for a shift towards a more empathetic and understanding approach to fostering change.
Our Speech at VCO ‘23 Australia
We The Free had a magnificent time at Australia’s very first Vegan Campout! An incredible team of over 15 volunteers braved the rain and mud over 3 days and made a big splash at the biggest vegan gathering in Australian history. Over 100 patrons joined us at our stall to learn about WTF, chat about activism and play our vegan outreach strategy game. Our team was able to help inspire numerous individuals to get active and connected with a number of patrons motivated to start WTF teams in their area. Australia is a big and very sparse country meaning vegans in major cities are usually very distant from one and other. As such, it was so truly wonderful to see many of our team able to have such resonant and inspiring conversations with so many vegans from around the country at such an exciting event.
“I had the fantastic opportunity to deliver 2 talks at Australia's first ever vegan campout in 2023. The first of our talks was aimed at inspiring vegans to get active and conveyed not only the moral imperative in taking action for animals but also how easy, welcoming and fulfilling being part of an activism community can be! The second of our talks was Inspiring Behaviour Change - our fantastic coaching framework delivered monthly by We The Free online to help empower vegans and activists with evidence based strategies for communicating animal rights and veganism to the public. It was absolutely incredible to be able to speak to a group of people at VCO that were already so primed and motivated to make meaningful change for animals and I can't wait to connect more with the attendees.”
Kai
Kai | Regional Support - Oceania
Our Presence at Asia Farm Animal Day
We identified at the end of 2022 that we wanted to focus more of our efforts on supporting vegan advocacy in the Global South. Thanks to generous travel scholarship awards from the Animal & Vegan Advocacy Summit, we were able to have a strong presence at the Asia Farm Animal Day conference in Kuala Lumpur, where we connected with dozens of advocacy organizations and individuals from dozens of countries. We can’t wait to see these collaborations blossom in the coming months!
Some of Our Other Speeches
Unifying the Vegan Movement: Collaborative Strategies for Collective Impact.
Sash Jolliffe participated in a VegFest UK Unity Panel in Bristol and London. These engaging discussions focused on fostering unity within the vegan movement. Eight leading organizations, including WTF, were recognized as key players, resulting in increased partnerships. The panels aimed to showcase how diverse organizations can leverage their unique strengths through collaborations, working together for a shared vision of a more compassionate world.
Our COP28 Speech: The Promise We Keep
One of our focuses this year has been growing our community through collaborations with other animal rights groups. We had numerous groups join us for Solidarity Day, including Viva! For COP28, Viva! Invited us to join their demonstration and deliver a speech. Rather than speak about the environmental implications of animal exploitation, our Community Development Manager, Jen, presented a speech to speak about her experience as an activist and the promise she keeps to animals. Jen described the horrors she uncovered while liberating hens at a massive egg farm in Ontario, Canada. She empowered the audience to continue taking action for animals until their final breath. The speech was very well received and many individuals commented how it ignited them with inspiration.
Voices Unheard, Lives Unseen: Paving the Path to Compassion
We The Free, alongside prominent global organizations like PACMA, Animal Save, and Greenpeace, joined forces at the International Octopus Festival in Las Palmas de Gran Canaria. Together, they opposed the establishment of the first octopus farm, utilizing the 3 Minute Movie Challenge format in events worldwide to raise awareness and gather signatures. This collaborative effort successfully halted the project. Sash, an Ambassador of We The Free, delivered a compelling talk titled "Voices Unheard, Lives Unseen: Paving the Path to Compassion" during the festival. The talk emphasized We The Free's dedication to animal rights, justice, and non-violence, urging action and unity to create a world free from exploitation, with a focus on consent and the alarming reality of lives lost.
Conflict in the Movement
The prevalence of infighting across our movement is one of the reasons for founding WTF: when we surveyed over 1100 vegan activists, they told us that infighting and toxic communication were leading causes of burnout and withdrawal from activism. The typical experience of WTF volunteers is relatively harmonious, and disagreements often don’t seem to “blow up”. This is not accidental, and a lot of work goes into this behind the scenes, from the work we put into intentional culture development, how we have inducted and supported local and regional leaders, and the training we have provided both.
In 2023, our team resolved more than 10 escalated conflicts that threatened to tear our community apart. This involved fact finding calls, strategy meetings, meetings with an external HR consultant, peer mediation, follow-up calls, and more. In total, our team members collectively spent an estimated 150 hours effectively managing conflicts this year.
More From Our Community
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![WTF Organiser drawing on the pavement with pink chalk.]()
World Chalking Day
📍 Canterbury, UK
The Canterbury team get creative with an impactful form of artivism for World Chalking Day.
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![A group of WTF volunteers pose for a photo holding signs and banners whilst a child falls off a hand trolley.]()
3 Minute Movie Challenge
📍 Sydney, Australia
The WTF Sydney team take a chaotic group photo after holding a successful 3 minute movie challenge event.
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![WTF volunteer talking to a member of the public over a stall.]()
Leeds Vegan Festival
📍 Leeds, UK
The Leeds and Bradford teams hosted a stall at the Leeds vegan festival so visitors could experience our 3 minute movie challenge.
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![WTF volunteers posing with WTF signs and a green Plant Based Treaty banner.]()
Plant Based Treaty Collaboration
📍 Toronto, Canada
The Toronto team collaborate with Plant Based Treaty and Animal Save Movement at the University of Toronto for their first 3 minute movie challenge event.
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![2 WTF volunteers showing their stall set-up at Vancouver Vegan festival.]()
Vancouver Vegan Festival
📍 Vancouver, Canada
The Vancouver team provide education on veganism and encourage those who are already vegan to get active at the Vancouver Vegan Festival.
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![A drone photo from the air of WTF volunteers laying beside colourful chalk on the pavement.]()
World Chalking Day
📍 Canterbury, UK
The Canterbury team get active for the animals with some chalking for World Chalking Day.
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![WTF volunteers at VCO posing by a huge purple "VEGAN" sign with a blue festival tent in the background.]()
Vegan Camp Out
📍 Bicester, UK
Our amazing staff and volunteers took the opportunity to attend 2023's Vegan Camp Out and even did some activism in the process.
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![WTF volunteers marching with signs such as "Love Over Harm" and "Protect Animals. Cancel the Grand National"]()
Grand National Protest
📍 Liverpool, UK
We joined forces with Animal Rising to stand in civil resistance against the barbaric practice of Horse Racing by slow-marching around Aintree Racecourse.
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![WTF volunteers and staff posing in front of a blue marquee at Vegan Camp Out.]()
Vegan Camp Out Stall
📍 Bicester, UK
Our amazing staff and volunteers took the opportunity to attend 2023's Vegan Camp Out and even did some activism in the process.
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![WTF team taking a group photo covered in bright glow in the dark paint.]()
Glow in the Dark Hide & Seek
📍 Waterloo, Canada
The Waterloo team take a quick break from activism to focus on team-building with an epic game of glow-in-the-dark "human hunt" at Victoria Park.
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![4 televisions under a marquee with members of public watching the screens with headphones on.]()
Solidarity Day
📍 Birmingham, UK
A day of incredible solidarity in Birmingham as over 130 activists from several organisations gathered to take a stand against the exploitation of animals.
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![WTF team playing games on a green field with a cathedral in the background.]()
Picnic at Kirkstall Abbey
📍 Leeds, UK
The Leeds team play team-building games like Huckle Buckle and The Human Knot during their picnic together at Kirkstall Abbey.
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![The Bournemouth WTF team posing for a group photo with signs and a large banner.]()
3 Minute Movie Challenge
📍 Bournemouth, UK
The Bournemouth team gather together for a 3 minute movie challenge event that truly made an impact.
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![WTF volunteers marching with banners that read "Protect Animals. Cancel the Grand National" and "The World is Changing"]()
Grand National Protest
📍 London, UK
We joined forces with Animal Rising to stand in civil resistance against the barbaric practice of Horse Racing by slow-marching around Aintree Racecourse.
ONWARDS AND UPWARDSLooking Ahead at 2024
Embarking on the journey of 2024 with renewed passion and purpose, we set our sights on furthering our mission, fostering greater community engagement, and achieving even more in our advocacy for animal rights and veganism.
“As always, we are setting ambitious goals for the year ahead. In our 2024 roadmap, you will see us aiming high with our targets for new teams worldwide, exciting collaborations, and an online advocacy project that I believe will be revolutionary for our advocacy.”
James Hattersley | Founder & Executive Director
James Hattersley
Our Targets For Next Year
Starting 150 new teams in 2024 might not seem like a gargantuan task, but our onboarding process is built different: one of the most common peices of feedback WTF receives is that organizers feel exceptionally well supported, so imagine how much work goes into making that happen. To achieve our goals in 2024, we will need to start an average of 12 new teams every month, or 4 per week. To acheive these targets, we will need your help in promoting WTF!
Recruiting 90 new leaders (i.e. someone being a local organizer for the first time ever) is a target that puts in writing our commitment to creating new activism where it previously didn’t really exist, and empowering the next generation of leaders that will continue to drive forward progress and innovations.
Training 3000 activists might not sound that many, but the vast majority of our trainings are live interactive workshops with 20-50 participants: you will see from our below roadmap how that’s going to change over the coming year with us launching more accessible elearnings to supplement our current training offerings.
240
Total teams worldwide
3000
Activists trained
90
New leaders
Events held
2000
As you can see, 2024 is already a jam-packed year of collaborations, design & development projects, and team growth, and this isn’t even everything, this plan was built before we knew we would have a large presence at the Vegan Animal Rights Conference in the UK in April, and other events that have not yet been announced.
Perhaps the most exciting and “new” thing here is the development project for the online 3 Minute Movie Challenge: more on that later!
Our Social Media in 2024
We have several exciting plans for 2024. We intend to double the number of social media collaborations with the wider animal rights community promoting a culture of knowledge sharing from experts and empowering activists globally. Our innovative social media campaigns will inspire more vegans to get active for the animals and focus on sustainable activism. We are enthralled to share that we will be launching awesome content on our YouTube channel too and look out for our activist spotlight.
We have 3 broad objectives for 2024:
Reach non-vegans with engaging vegan content
Inspire non-active vegans to get active
Inspire active vegans to step into leadership roles
If you engaged with any of our social media content this year then we’d like to say thank you for supporting these goals. If you haven't already, follow our socials to stay in the loop with everything WTF.
Meet Our New Design & Development Department
Until now, we have managed to build complex, gamechanging, and beautiful websites on a shoestring budget using only development project contractor teams and the amateur efforts of our Executive Director. It’s fair to say, however, that wasn’t without it’s share of challenges, and one project (WTF Campaign Builder) even had to be put on the backburner because of those difficulties.
Now it’s time to see what we can accomplish with a truly talented and competent inhouse design & development department:
Jasmine
Design Lead
Jasmine is a UI/UX designer with over 4 years of experience, specializing in collaborating with vegan and ethical businesses to create visually appealing and user-friendly digital interfaces. Jasmine has been a dedicated vegan for 7 years and in 2022 she expanded her impact by delving into street activism, furthering her dedication to creating positive change and raising awareness for the animals.
Johnathan
Fullstack Developer
As both a vegan and a software developer for over 20 years, Johnathan has spent much of his career attempting to combine those two worlds. From creating an animal rights video game called Steer Madness, to volunteering and working for various vegan organizations including Mercy For Animals, PETA, Viva! UK and ProVeg, he regularly finds new ways to use his programming skills towards making a better world.
Unveiling Our New Project
We're thrilled to introduce a new project aiming to revolutionize online vegan advocacy. Street outreach has shown transformative impact, evident in our data with over 30% conversion from resource cards to website visits. However, online campaigns often lack the personal touch of coaching conversations. Our solution is an app where activists can join live video chats with individuals taking the 3-minute movie challenge, providing inspiration, guidance, and resources. This bridges the gap between impactful street advocacy and the vast reach of social media. With targeted marketing and incentives, we aim to make vegan outreach accessible anytime, anywhere. Stay tuned for the launch in the coming year!
Solidarity Day 2024
Following the roaring success of Solidarity Day 2023 (despite the horrendous weather), the Solidarity Day planning committee is already underway generating amazing ideas on how to make this event bigger and better than ever, starting with plans for it to be held in at least 5 countries globally.
If you want to take part, block out the 3rd and 4th August 2024 in your calendars. To be the first person to find out exactly when and where, make sure you are following our newsletter!
WE NEED YOUR HELPSupport WTF
We will never pressure our volunteers to fund our organization; by volunteering your time to speak up for animals, you are already doing more than enough! That said, as a registered non-profit organization, we rely entirely on fundraising to pay for the important work that we do; both through donations and grants programs. If you do want to support our work, read below to find out about our latest fundraiser.
Our Fundraiser
We deeply appreciate the commitment of our dedicated activists who tirelessly advocate for animals, and we're thankful for the opportunity to support their efforts. Through funding, training, and community support, we empower our teams and track data to refine effective advocacy strategies. Our global social media community has been a source of encouragement, uniting people worldwide. Our latest fundraiser has been a fantastic opportunity – a generous donor is matching donations until the end of February 2024, up to $25,000! Your financial support will significantly impact our new initiatives, team support, collaborations, and strategies for the year. Every dollar you donate is doubled. Let's raise $25,000 together to challenge animal agriculture and promote a cruelty-free world. Your support matters – be the change! Check out our fundraiser blog post for exciting updates on our new platform and transparency about the fundraiser.
Introducing Our Official Merch Provider, Hoomanwear
After months of speaking with companies from all over the world, we are excited to announce that Hoomanwear is We The Free’s official merch provider!
Hoomanwear is India’s 1st Eco-friendly Causewear Brand, that uses sustainable fashion to create awareness and raise funds for various social and environmental causes! Founded by Harshil Vora in 2020, the brand empowers you to #wearyourmovement and elevate the collective. They donate 30% of their profits from each collection! They offer unique, quirky and meaningful designs on plant-based, premium-quality and super comfortable clothing, all over the world.
You can order a WTF hoodie or shirt with confidence, knowing it's:
🌱 Sustainable: Printed with inks that are Eco Passport and OEKO-TEX Standard 100 Certified for Sustainable Textiles.
🤝 Ethical: Prioritized ethical working conditions for everyone involved in the production process, ensuring fair wages and safe environments.
♻️ Eco-conscious: Comes in 100% biodegradable, compostable, reusable and plastic-free packaging.
