You can find a WTF team near you on our ‘Get Involved’ page. If there isn't a team in your area, you can also apply to be an organizer and start your own!

Get Involved

Basically just you, your enthusiasm, and a few hours per week. WTF provides all the training, support, and induction that you need to get started, in addition to helping fund the essential equipment such as screens and signs.

None at all - if you're coming to your first WTF event, you might be suprised by just how welcoming our events are! Please make sure to arrive 15 minutes early for a briefing, and let your organizer know it's your first event so that they can properly support you.

Tried-and-tested for multiple years, WTF Diamonds are eye-catching formations that resemble art installations. Everything from the way people stand to the masks and screens on display is carefully designed to cause intrigue and attract attention. This event format is a catalyst to the important part: the conversations that follow.

Having experimented with various event formats for the past 4 years, early evidence suggests that the WTF Movie Challenge event format is most likely more effective. This is due to activists regularly reporting more conversations and a higher percentage of effective conversations. This is backed up by the data we've collected, but it's too soon to say for certain.

For this reason, we are currently recommending that teams prioritise the Movie Challenge. However, what we don't yet know is how different demographics might react or be impacted by the different formats. For example, are there certain age groups or gender identities that are more likely to take the movie challenge over the diamond? We don't know yet. For this reason, it's totally fine if you or your team wants to prioritise one or both event formats.

If you love what we do, but you aren't able to take part yourself, there are other ways to support us, such as making a donation.

Support Us

There are a few different roles at a WTF Diamond, and it's common for people to take turns doing all of the roles:

• The Diamond Team: Volunteers in the Diamond are responsible for holding a sign or a screen. You will typically swap out after 30 minutes (or earlier if needed) to take a break.
• The Outreach Team: Outreach team volunteers talk to members of the public who stop to view footage.
• Stall Volunteers: Some teams also run a stall or table alongside Diamonds, giving out samples or resources.

Don't worry - If it's your first time attending, you are welcome to shadow experienced activists and learn the roles from them.

You are welcome to wear a We The Free shirt or sweater to events, but it isn’t required. If you don’t have a WTF shirt, a navy blue top is ideal since you’ll match with the rest of your group. If you don’t have navy blue, choose another dark shirt.

Please do NOT wear any animal-derived clothing such as leather, suede, wool, or silk, even if it's old or second hand.

You should NOT wear clothing with vegan slogans or messaging, as this will often give away the purpose of the event, leading to members of the public "dodging" conversations because of preconceptions around veganism.

If you want to get your hands on our high quality & ethically produced WTF branded clothing, click here.

You don't have to bring anything with you, but we do recommend being prepared for adverse weather conditions depending on where are located. Items such as an umbrella, rain jacket, warm clothing, some cruelty-free sunblock, or a bottle of water could come in handy!

While there are different variants of the video for special events and languages, they are all similar in that they show legal and standard practice footage from high-welfare farms which represents the reality of life for the majority of farmed animals worldwide. The footage is a harrowing watch, but we often find that it leads to honest and productive conversations with those who watch it.

Yes. Although there is graphic footage playing, many activists choose not to personally watch it. If you wish to engage in outreach conversations (speaking to members of the public about veganism & animal rights) then it's necessary that you are at least familiar with the content of the footage so that you can discuss it with them. To stand in the Diamond and hold a screen, it's not essential that you ever see the footage.

Start by creating an account at www.mystats.wtf, and registering your unique referral code to 3movies.wtf. If you talk to someone at the Diamond event, simply share your referral code along with the link to 3movies, and check back later on MyStats to see how many people visited the website!

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