We The Free has a duty to use resources appropriately, including funds that we raise from donations and grants. We recognize transparency as vital, both because it gives our stakeholders peice of mind and because it's the right thing to do.
As a registered non-profit organization, we rely entirely on fundraising to pay for the important work that we do; both through donations and grantmaking programs.
On this page we will detail where funds go and how they are spent, and link to current & previous financial reports, including reports from specific fundraisers.
INVESTING IN CHANGE
Where they go
Here is an approximate breakdown of how we spend donations:
- $10 will fund 20 delicious vegan food prizes, given as incentives to members of the public who engage with a 3 Minute Movie Challenge - exposing them to the truth of what happens to animals, giving them a positive experience with delicious plant-based food, and often leading to inspiring conversations about veganism.
- $50 will purchase a table at a vegan market to recruit volunteers and raise awareness about the need to get active.
- $100 will fund 200 delicious vegan food prizes, that’s 2 month’s worth of conversations for a medium-sized WTF team!
- $150 will purchase a “starter pack” of resource cards, banners, and “take the movie challenge” signs for a new team to get started hosting 3 Minute Movie Challenge events.
- $200 will purchase a battery and charger that can power screens at regular events for the next 2-5 years.
- $250 will purchase a TV screen for a We The Free team, enabling that team to showcase standard practice footage of animal agriculture to hundreds of people per year.
- $500 will pay for an expert to provide free training to hundreds of activists in essential areas such as; mental health support, leadership skills, conflict resolution, nonviolent communication, and more.
- $1000 will purchase an essential equipment pack “lite” for a WTF team; 4 tablets & stands, a portable generator, headphones & splitters, carry cases, and an oversized banner.
- $1500 will purchase a complete essential equipment pack for a We The Free team; 4 screens, a battery & charger, a folding table and chairs, headphones, USB storage, and carry cases.
If you wish for your donation to go to a specific team, please let us know by email after donating!
Transparency in Action
How they’re spent
Most of WTF’s annual budget is spent on two main areas: Staffing, which is typical of most non-profits, and WTF Team Grants, with an average of $4,377.78 per month being spent in the first 6 months of 2024 on purchasing essential equipment for new and existing WTF Teams.
We have already raised sufficient funds through existing donors and grantmaking organizations to cover salary / payroll costs for our global support team for the past 3 years, and we are not currently asking for our volunteers to help fund this area of our work, but instead seeking to grow the funds we have available to purchase equipment for our rapidly growing number of active teams, and to complete other high-impact projects such as software development, campaigns, and research.
That said, our team is working on We The Free as a passion project, and while we don’t want to exploit anyone to achieve our work, like in most non-profit organizations, all WTF team members receive humble compensation that falls below industry averages per profession.
Our budget and spending is approved annually by an independent board of directors, so rest assured that your donation will only be used to fund high-impact activism, and not to fund lavish lifestyles for our team!
OUR PAST SPENDING
Financial reports
Since day 1, we've shared detailed financial reports with our major donors. In the past couple of years we've also begun accepting donations from our wider community - with that in mind, we've now created this area of the site to host financial reports that anyone can access.
We will need a little time to prepare these, as our new in-house finance person is working to finalize our I&E reports for the 2025 financial year.
If you've already donated to WTF and want to know how your donation was spent, you can contact us by email.
2025 Reports
Coming soon - Expected June 2026
2026 Reports
Expected June 2027
Help us reach more people
Your donation trains volunteers, equips street teams, and funds the content that has already sparked 12 million views and over 30,000 face-to-face conversations about animal rights.
SUSTAINABLE & ETHICAL
Official WTF merch
Hoomanwear is We The Free’s official causewear partner
You can order your WTF hoodie or tee with confidence, knowing it's:
🌱 Sustainable: Printed with inks that are Eco Passport and OEKO-TEX Standard 100 Certified for Sustainable Textiles.
🤝 Ethical: Prioritized ethical working conditions for everyone involved in the production process, ensuring fair wages and safe environments.
♻️ Eco-conscious: Comes in 100% biodegradable, compostable, reusable and plastic-free packaging.
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