Woman watching 3 movies

The 3 Minute Movie Challenge

An innovative approach to animal advocacy which sidesteps many of the common difficulties surrounding street advocacy events.

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Protesters on the street

The WTF Diamond

Our personal twist on a familiar and accessible advocacy event format already embraced by activists worldwide.

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MyStats app

MyStats

The activist's toolkit - track how many people you've inspired to watch documentaries, take vegan challenges, and even go vegan!

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8,000+

Volunteers empowered



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2,800+

Events organized



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150+

Teams formed



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6,000+

Trainees invested in