Vegan Outreach Crash Course | Inspiring Behaviour Change Foundation | October 3rd | American Timezones | EDT

Description

This training is an introduction to Inspiring Behaviour Change (IBC), designed for anyone who advocates on behalf of nonhuman animals and wants to have more effective conversations with friends, family, and strangers.

In this course, we'll cover the fundamental principles behind IBC and get a practical introduction to how it can transform our vegan outreach conversations.

We will cover:

• Why people can become defensive when we challenge their behaviour

• The key principles of IBC

• How to use simple questions to help people explore their own values

• How values can create opportunities for behaviour change

• The foundations of having more constructive, inspiring conversations

• How to handle objections with ease

This is a beginner-friendly introduction to IBC, covering the essential concepts and tools to get started. For a deeper, more interactive and advanced exploration of IBC, join our IBC Masterclass.

The training will be approximately 1 hour, followed by a 1-hour Q&A session.

to avoid time discrepancies, confirm the time here - Timezones

About the Facilitator:

Jen is the Community Director at We The Free and has had an active presence in the animal rights movement since 2017. She was introduced to the Inspiring Behaviour Change method since joining WTF in 2021 and quickly made it central to her approach to animal advocacy. Since then, she has gone on to train thousands of activists through regular online trainings and in-person workshops around the world.

Jen has been leading teams and communities since 2014 and has extensive experience developing and delivering trainings. Her background in sales and working with people, combined with years of putting IBC into practice herself, has given her a strong practical understanding of how to create conversations where people feel heard, become open to new perspectives, and are able to explore meaningful change for themselves.