Vegan Outreach Masterclass | Inspiring Behaviour Change | November 10th | European Timezones | CET

This training is ideal for those who already understand the foundation of Inspiring Behaviour Change (IBC) and want to develop their skills in having more effective conversations about animal rights with friends, family, and strangers.

In this practical, interactive training you will learn:

• How to move beyond debates and arguments and create conversations that encourage genuine reflection
• How to recognize and respond to defensiveness, resistance, and challenging reactions
• How to navigate identity and ego without making people feel attacked or judged
• How to ask effective questions that help people explore and articulate their own values
• How to identify opportunities to connect someone's values with their behaviour
• How to apply IBC to a range of real-world conversations and common objections

The training will be approximately 2 hours, followed by a 1-hour Q&A session.

To avoid time discrepancies, please confirm the time for your location here:Timezones

About the Facilitator

Jen is the Community Director at We The Free and has been active in the animal rights movement since 2017. She was introduced to Inspiring Behaviour Change when she joined We The Free in 2021 and quickly made it central to her approach to advocacy. Since then, she has gone on to train thousands of activists in IBC through regular online trainings and in-person workshops around the world.

Jen has been leading teams and communities since 2014 and has extensive experience developing and delivering trainings. Her background in sales and coaching, combined with years of putting IBC into practice herself, has given her a strong practical understanding of how to create conversations where people feel heard, become open to new perspectives, and are able to explore meaningful change for themselves.