Biography

Pete Reimann is the Regional Support Lead for North America at We The Free, a grassroots animal rights organization focused on truth, transparency, and justice through powerful street activism and community building.

With a background in campaign strategy, public outreach, and coalition-building, Pete supports teams across the continent by streamlining operations, facilitating trainings, and ensuring local activists have the tools they need to thrive. He brings years of hands-on experience organizing impactful events, leading national pressure campaigns, and mentoring new activists into sustainable, long-term roles.

Pete is especially passionate about empowering volunteers to take ownership of their local chapters while fostering cross-city collaboration and shared resources. His work emphasizes resilience, decentralization, and storytelling to drive meaningful change for animals used in the food system.

When he’s not coordinating logistics or on the road for direct action, Pete is likely designing creative outreach materials, uncovering government subsidies for animal agriculture, or finding new ways to merge strategy with sincerity in the movement for total animal liberation.