Frequently Asked Questions

Why street outreach?

It might surprise you, but sometimes having a simple conversation with a stranger can completely change their lives. Street outreach offers activists the opportunity to help animals by educating others and challenging them to think about the problem of animal exploitation. Beyond this, street outreach is empowering for activists, easy to set up, and widely accepted by the public.

Isn’t it scary to talk to strangers in the streets?

Well, at the beginning it can be a little nerve-wracking. But don’t worry… as a WTF team member you have access to resources that will help you inspire others to want to go vegan! Take a look at our Activist Training section for helpful resources.

What is MyStats and how is it useful?

MyStats is a tool that helps us understand the impact of our efforts and get excited about the amount of change we’re inspiring in the world. As individual activists, we know exactly how many people we’ve personally inspired to take action toward going vegan. As an organization and global community, we are able to make informed and strategic decisions with real and accurate data. If you’d like to learn more, visit our MyStats page.

What should I wear to The Diamond?

Activists are welcome to wear a We The Free shirt or sweater to events, but it isn’t required. If you don’t have a WTF shirt, a navy blue top is ideal since you’ll match with the rest of your group. If you don’t have navy blue, choose another dark shirt. Please refrain from wearing any articles that include animal products (leather, fur, silk, etc). We ask this out of respect for the animals on whose behalf we are advocating. If you don’t currently have Diamond-appropriate clothing, don’t worry. Just send your local WTF organizer a message and they will help get you set up.

Does WTF promote higher welfare standards for animals?

At WTF events, we do not advocate for creating bigger cages or “better” methods of slaughter. There is no right way to do the wrong thing. Instead, we advocate for the basic rights of all animals to be free from exploitation and harm. We believe that when good people are shown how animals are treated, they will also seek to avoid harming them and go vegan.

How can I support WTF?

The best thing that individual activists can do to support WTF is to join a team or start your own and help us to advocate on behalf of the most oppressed beings on the planet. You should also follow us on Facebook, Instagram, and join our mailing list at the bottom of this page.

As a non-profit, we rely entirely on fundraising to cover our operating costs such as grant applications and private donations.

We are not asking our volunteers to fund organizational operating costs with donations and even our branded merch is sold at a price which barely covers the unit price and associated taxes.

If you represent a charitable foundation, grantmaking organization, or wish to make a private donation to the efforts of We The Free, email us at hello@activism.wtf.

Where does WTF stand on [insert controversial topic here]?

As an organization, we strive to avoid engaging in controversial topics outside the realm of animal rights. Although many of these topics are important, certain issues are (and will always be) extremely divisive. By taking a strong stance one way or the other, we effectively alienate part of the animal rights community and exclude them from participating. We The Free humbly recognizes that none of us have all of the answers.

We also recognize that everyone’s individual opinions are almost always informed by the values we each hold. Therefore, we strive to focus on the values that unite us, rather than the opinions that threaten to divide us. Only by bridging these gaps can we build a strong, united, and resilient community.

How can I join a WTF Team?

Great question! Head to the Get Involved section to join an existing team or start your own!

Why does the animal rights movement need another organization?

We The Free was born as a result of 1,100 activists expressing the type of support they lacked and needed to be successful. Now, we have the ability to get real feedback on the activism that we do. We designed an innovative data-analytics system, MyStats, that allows each volunteer to understand their impact for animals.

On top of understanding our results (allowing us to make informed and strategic decisions), WTF’s top priority is building and supporting strong, resilient communities around the world. Through community-building events, professional learning and development opportunities, and a positive and professional organizational culture, WTF is revolutionizing street and online activism for animals.

How does WTF create a safe and sustainable environment for activists?

WTF recently surveyed over 1,100 animal rights activists from around the world. Collectively, activists voiced what they needed to be the most effective advocates for animals. The WTF team took all of those responses and built an organizational culture that revolves around positive recognition, leadership training, empowerment, communication and feedback. Check out our values and let us know what you think.

None of us are perfect, so if you feel that any WTF community member has violated any of WTF’s core values (even unintentionally), feedback is always welcome. If you are not comfortable approaching that person, speak with your local organizers. For any serious breaches of WTF’s values, please email hr@activism.wtf. The well-being and safety of our community is our top priority.