Our five core values are the compass guiding us towards a kinder, more just world.

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All animals should be free

We denounce all uses of nonhuman animals and actively work to end their exploitation and all forms of violence against them.

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We are proudly nonviolent

We exercise kindness, compassion, and nonviolence. We lead by example and effectively de-escalate conflict.

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We encourage feedback

A sustainable and resilient community is built upon open communication. We welcome and embrace positive and constructive feedback.

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We embrace growth

To better help the non-human animals we represent, we aim to grow as individuals, as a community, and as an organization.

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We build inclusive communities

We’re dedicated to inclusivity and diversity. We are against all forms of discrimination, bullying and harassment. We are respectful and inclusive toward individuals of any race, gender, species, culture, age, sexual orientation, religious and political affiliation.